THE COMPANY:BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Growth Marketing Manager

REPORTS TO: Digital Marketing Director

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.#LI-Remote

The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey’s Paid Social marketing strategy alongside the Digital Marketing Director. The primary channel focus will be Paid Social but there will be opportunity to collaborate and knowledge share across additional channels such as Paid Search, Video, and Affiliates. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.

SCOPE OF RESPONSIBILITIES

Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Social channels and work closely with other channel managers to drive efficiencies
Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our Paid Social campaigns from ideation to execution
Align channel level forecasts tied to marketing & business KPIs
Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals
Analyze and track channel performance to provide recommendations and opportunities
Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements
Liaise with our organic social and influencer teams to plan, source, and test content for ad testing
Identify and vet new and emerging tactics as they relate to marketing goals
Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
Manage tags and pixels, product feeds, and audiences as they pertain to each channel
Partner cross-functionally with teams across the business to support new initiatives and build ideas for optimizations

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

5+ years of experience in digital marketing with a focus on Paid Social (specifically Meta, Pinterest, TikTok); expertise with other Paid Social & Search channels are nice-to-haves
Advanced campaign management experience required for Paid Social, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
Experienced with whitelisting and leveraging UGC / Influencer content to drive ad performance
Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
Strong understanding and application of conversion tracking and pixel management
Foundational understanding of attribution and how certain channels support the overall marketing program
Proficiency in Excel & data analytics platforms
Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
Comfortable with ambiguity and take initiative to lead projects
Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
Proven success in working cross-functionally with all levels

NICE TO HAVES:

Start-up experience is a plus
Agency experience is a plus
DTC experience is a plus
Interest and knowledge in the fashion and bridal industry

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

Competitive Compensation: Based on experience and performance + Annual Performance Bonus
Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
Retirement: 401K + up to 4% match after 3 months
Generous PTO: Flexible Open PTO Policy + 11 paid holidays
Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
Family Benefits: 3 months of paid parental leave
Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
#22 on BuiltIn’s Best Startups to Work for in LA
Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
Join a Women Founded Small Business blazing trails in the Bridal industry
Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Your rights under the California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

How to opt out

By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.

Do not sell my personal information