A Marketing Manager in eSIM services would be responsible for developing and executing comprehensive marketing strategies to drive user acquisition, revenue growth, and brand awareness for eSIM products and services. This role involves leading a team, managing budgets, and collaborating with various internal and external stakeholders.

Here's a more detailed breakdown of typical responsibilities:

Strategic Planning & Execution:

Develop and implement marketing strategies:

Creating and executing integrated marketing plans across various channels (digital, social media, content, etc.) to achieve business objectives.

Market research and analysis:

Identifying market trends, competitive landscape, and customer needs to inform marketing strategies and product development.

Campaign management:

Overseeing the planning, execution, and optimization of marketing campaigns, including budget management and performance tracking.

Go-to-market strategies:

Developing and executing strategies for new product launches and market expansions.

Partnerships:

Identifying and managing strategic partnerships to expand market reach and drive user acquisition.

Team Leadership & Collaboration:

Team management:

Leading and mentoring a team of marketing professionals, fostering a collaborative and high-performing environment.

Cross-functional collaboration:

Working closely with product, sales, engineering, and other teams to ensure alignment and achieve business goals.

Performance & Optimization:

KPI tracking and reporting:

Monitoring and analyzing marketing campaign performance, providing regular reports and insights to stakeholders.

A/B testing and optimization:

Continuously testing and optimizing marketing strategies to improve campaign performance and ROI.

Budget management:

Managing marketing budgets effectively, ensuring optimal allocation of resources.

Other Responsibilities:

Content creation: Overseeing the creation of marketing content (website copy, blog posts, social media content, etc.) to support marketing campaigns.
Brand management: Ensuring brand consistency across all marketing channels and materials.
Event management: Planning and executing marketing events to promote products and services.
Staying up-to-date: Keeping abreast of the latest marketing trends, technologies, and best practices.

Key Skills & Qualifications:

Proven experience in marketing, particularly in the technology or telecommunications industry.
Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, etc.).
Experience in managing and executing marketing campaigns from start to finish.
Excellent communication, interpersonal, and presentation skills.
Strong analytical and problem-solving skills.
Ability to work independently and as part of a team.
Experience with marketing automation and CRM platforms.
Experience with eSIM technology is a plus.
A degree in marketing, business, or a related field.

Cloud Telecommunications (S) Pte. Ltd.