ConnectDER (www.ConnectDER.com) represents the next generation in US-based resource technology product development. Our signature product, the ConnectDER Meter Socket Adapter, dramatically cuts down the cost and interconnection time for solar energy, EV charging, and home battery storage, putting clean, resilient power within reach of millions of homeowners. With a pipeline of exciting innovations, we’re only just getting started on our journey to transform how the world makes and consumes its energy.

We are a dynamic, venture-backed company based in Philadelphia, PA, near Center City, with a team of nearly 70 dedicated professionals. As we continue to grow rapidly, we are committed to developing cutting-edge products that empower technology partners, installers, electricians, and their customers. We seek talented individuals who can deliver high-quality service and drive the value of clean energy resources forward.

Working at ConnectDER offers a dynamic and exciting start-up environment, where your work can make a real impact in the fast-growing renewable energy industry. You'll work closely with a team that is passionate about renewable energy, and making smart, simple, easy to use solutions. We're hard-working and truly encourage innovation, so there’s a great chance that your ideas can help shape the future of the company. If you're looking for a job opportunity that offers growth, creativity, and a chance to be part of something new and meaningful, ConnectDER is the place for you!

Job Description

ABOUT THE ROLE

Are you a creative and strategic renewable energy marketing leader who’s excited by the challenge of building a brand from the ground up? Do you thrive in fast-moving environments where you can blend storytelling with data and analytics to drive growth—and make a tangible impact on the future of clean energy? If so, we want to meet you.

At ConnectDER, we’re accelerating the transition to clean energy by reimagining how homes connect to the grid. Our truly disruptive technology makes it faster and safer to install solar, EV charging, and battery storage, bringing affordable renewable energy within reach for millions more people.

We’re looking for a Director of Corporate Marketing to lead our brand and demand engine during a critical growth phase of our company.

**This is a primarily remote position with up to 25% travel expected for corporate events, trade shows and team meetings.**

Core Functions/Duties

This is a senior role with full ownership over corporate marketing strategy, brand identity, and execution. You’ll build and scale the function, develop our brand, lead creative storytelling, develop and maintain KPIs, and drive measurable impact through integrated marketing campaigns.

You’ll:

Own and define our marketing strategy, with goals, budget, and priorities aligned with significant company growth targets
Quickly drive development of our brand voice and identity bringing it to life across digital platforms, content, events, and campaigns backed by success analytics
Lead the execution of digital campaigns, email marketing, SEO/SEM, social, and lead gen efforts
Manage and evolve our online presence from the corporate website to social media and partner channels
Create compelling content and collateral to support sales and business development, including case studies, thought leadership, and training materials
Run point on PR and co-branded external partners, including agencies, website developers, and event managers
Measure what matters with marketing analytics and reporting to the VP, Sales & Marketing and executive leadership team
Grow the team as needed, coaching and supporting two direct reports (Senior Digital Marketing Manager and Marketing & Events Coordinator)
Coordinate and represent ConnectDER at industry events, conferences, and thought leadership opportunities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Compensation range for this role begins at $130,000 + bonus + equity

All full-time employees receive access to comprehensive benefits including:

Health insurance plan - we cover 75% for employees, spouses, and children.
Flexible paid time off – take the time off that you need.
401K with company match – we want to help you meet your future financial goals.
Meaningful equity stock options - your opportunity to share in the success of the company in a hyper growth mode.

Qualifications

WHO YOU ARE

A full-stack marketer—comfortable switching between strategy and execution, storytelling and spreadsheets as a brand leader in a continually changing industry
A creative leader who loves shaping narrative and building something from scratch to full blown adoption
A collaborative leader who works cross-functionally with Product, Business Development, Sales, Technical and People teams
Excited by the idea of immediately making clean energy more accessible and scalable

WHAT YOU'LL NEED

Education

Bachelor’s degree in Marketing, Communication or related field, preferred

Required Experience

10+ years of experience in corporate or growth marketing, with at least 3 years in a leadership role within the US residential renewable energy space
Experience driving brand adoption in the residential clean energy space (DERs, solar, batteries, EV’s, Charging/EVSE’s) through the rapid opening of new geographic markets
Experience developing and executing brand, content, and performance marketing strategies specifically to solar and EV brand partners, OEMs, distributors, installers, and electrical contractors/electricians
Experience executing campaigns to aggregate demand and influence decision maker behavior.
Proven ability to manage marketing budgets, digital tools, and external partners
Strong writing and storytelling skills with a portfolio of digital content
Experience with tools like Ohm Analytics, Hubspot, WordPress, Adobe Creative Suite, Google Analytics
Demonstrable track record of success in fast-paced startup settings in a dynamic environment

Preferred Experience

Experience with Figma, SEO tools and Gemini AI
Familiarity with NetSuite & Hubspot
Past success growing marketing teams and mentoring talent
Past experience expanding into international markets specifically Canada and Puerto Rico

Key Competencies

Content Strategy & Creation: Ability to develop and execute compelling, high-quality content across digital platforms, aligning with brand voice and business goals
Market & Competitive Research: Skilled at analyzing market trends, customer insights, and competitor strategies to inform positioning and campaign development
Data-Driven Marketing & Analytics: Strong proficiency in interpreting marketing data and performance metrics to optimize campaigns and demonstrate ROI
Strategic Communication: Exceptional written and verbal communication skills, with the ability to craft persuasive messaging for internal and external audiences
Design Thinking & Creative Direction: A collaborative and iterative approach to problem-solving and campaign development, balancing creativity with user needs
Brand Strategy & Development: Proven ability to define, refine, and activate brand identity and messaging across all touchpoints including OEMs, distributors and installers
SEO & SEM: Practical expertise in search engine optimization and paid search strategy to drive organic growth and maximize lead generation
Event & Trade Show Management: Experience planning and executing impactful industry events, trade shows, and thought leadership opportunities that strengthen brand presence

Work Environment/Physical Demands: Must have the ability to work on a computer for extended periods of time with or without accommodation.

Work authorization/security clearance requirements

Selected candidates must pass a criminal history background screening and reference check.