Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.

We are seeking an experienced Senior CRO Specialist (Contractor) to help us improve on-site conversion, optimize our customer journey, and unlock incremental revenue through testing, UX improvements, and data-driven insights. This role partners closely with our e-commerce, marketing, and design teams, and is ideal for someone who brings both analytical depth and hands-on execution.

You will own our experimentation roadmap, run A/B tests, identify friction points, and provide clear recommendations that improve checkout, product discovery, site performance, and mobile experience.

This is a contract engagement—ideal for an independent CRO consultant or performance-focused freelancer.

Your day-to-day:

Testing & Optimization

Develop and manage a structured A/B and multivariate testing roadmap.
Build hypotheses, design variations, and analyze test results.
Translate insights into clear, actionable recommendations.
Prioritize opportunities based on revenue impact, feasibility, and customer experience.

Experience & Funnel Optimization

Analyze on-site behavior (GA4, heatmaps, session recordings) to identify friction and conversion blockers.
Optimize core funnels: home → PLP → PDP → cart → checkout.
Recommend CRO improvements across mobile and desktop experiences.
Partner with design to evolve UX/UI based on test learnings.

Analytics & Insights

Perform quantitative analyses on funnel performance and user behavior.
Translate CRO insights into simple narratives for non-technical stakeholders.
Support site speed diagnostics and performance improvements.

Cross-Functional Collaboration

Work closely with e-commerce, marketing, design, and engineering teams.
Ensure testing aligns with product releases, campaigns, and merchandising priorities.
Provide CRO insights for landing page builds, email/SMS flows, and acquisition campaigns when helpful.

We'd love to hear from you if you have:

3–5+ years of hands-on CRO or e-commerce optimization experience.
Strong expertise with experimentation tools (e.g., Bloomreach, Optimizely, Google Optimize/Sites, VWO, Convert.com, AB Tasty, etc.).
Solid analytics capability: GA4, Looker/Tableau, Hotjar/FullStory, ContentSquare
Experience optimizing Shopify or other major e-commerce platforms.
Strong understanding of UX/UI principles and best practices.
Ability to convert data into compelling recommendations.
Clear communication skills with strong prioritization judgment.
Comfortable working as a contractor: autonomous, proactive, and fast-moving.

Additional nice to have:

Experience in DTC, fashion/apparel, or subscription e-commerce.
Familiarity with landing page tools (Figma, Shopify, Builder.io).
Basic front-end development skills (HTML/CSS/JS) are helpful but not required.
Experience with personalization tools (Bloomreach)

The Fine Print:

This is a fully remote position. Please note: We are only accepting applications from those who file their taxes in one of the following states: California, Florida, Georgia, Illinois, Kansas, Massachusetts, Minnesota, North Carolina, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington.

California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $35.50 - $50.50. This range is based on the San Francisco geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.

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