COMPANY DESCRIPTION:

Forbright is a nationwide full-service bank and commercial lender focused on helping to build a brighter future for our clients and the communities we serve. Forbright is committed to exceptional client service by providing seamless, innovative personal banking services to depositors and creative financing solutions to visionary middle market businesses and investors in healthcare, technology, financial services, real estate, and other industries.

COMPANY CULTURE:

We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.

COMPANY MISSION:

We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a brighter future.

JOB SUMMARY:

The Senior Manager, Martech Developer, Digital Banking is responsible for managing the Digital Bank’s Martech Stack. This role is responsible for building and maintaining customer journeys, configuring and developing email and push communications, creating A/B testing experiments, and constructing and connecting data sources across the Martech ecosystem. This role leverages technical expertise to implement solutions, troubleshoot issues, and enhance customer experiences utilizing Salesforce Marketing Cloud (SFMC), Segment Customer Data Platform (CDP), and OneTrust Consent Management Platform.

DUTIES AND RESPONSIBILITIES:

Design, implement, optimize, and maintain customer user journeys across SFMC and Segment
Support segmentation strategies to deliver personalized marketing campaigns and customer interactions
Own A/B testing and product analytics, leveraging data insights to improve marketing performance
Collaborate with cross-functional teams, including marketing, product, business management, and external vendors to ensure project success
Maintain and troubleshoot technical issues, including routinely testing of all Martech capabilities for ease of use, speed and performance, including fixing any issues or bugs that arise
Manage data integrations by defining and building APIs, handling JSON formatted data, and implementing integrations within an event-driven architecture
Develop and maintain internal technical documentation
Develop proof-of-concept (POC) solutions to validate technical feasibility
Collaborate with stakeholders to gather requirements and implement platform enhancements
Stay current with emerging digital trends and evaluate their potential impact
Ensure compliance with regulatory requirements and industry standards for digital banking
Perform other duties as assigned

QUALIFICATIONS:

Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field required; Master's Degree preferred
Minimum of 6 years of experience in development and/or operational management of client facing technologies required
Understanding of marketing automation, digital advertising, customer data platforms and content management systems, with Salesforce Marketing Cloud, Marketo, CDP’s, and WordPress experience preferred
Expertise in developing new technical solutions
Experience in marketing automation required
Deep familiarity with agile development methodologies and project management tools
Drive user centric product decisions with passion for providing optimal user experience
Experience in building and managing customer journeys using modern customer experience platforms such as CDP (Segment) and Salesforce Marketing Cloud (SFMC)
Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs
Proficiency in HTML, CSS, JavaScript, and SQL
Experience building APIs highly preferred
Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)
Excellent verbal, written, and interpersonal communication skills
Strong organizational skills and attention to detail
Outstanding problem-solving and time management skills
Self-motivated, self-directed, and results-oriented
Adaptable and able to multitask in a fast-paced environment
Can work independently and within a team; solution-oriented with a collaborative approach

PERKS/BENEFITS:

Comprehensive health, dental, and vision plans
4 weeks PTO
401k + company match
Metro SmartTrip benefits ($50/mo)
Remote or hybrid work schedules for most positions
Incentives for purchasing solar panels, electric vehicles, biking to work, etc.
Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more!
Best Workplaces for Commuters 2023 & 2024 winner
The Washington Post Top Workplaces 2023, 2024, and 2025 winner
American Banker Best Banks to Work For 2023 winner