We are seeking an experienced Product Marketing Manager to drive marketing strategy and content creation for our data and AI platform solutions. This role requires a unique blend of product marketing expertise, technical data management knowledge, and content creation skills to support our sales organization across all stages as well as campaign and web assets through the full customer journey and marketing funnel.

Key Responsibilities

Go-to-Market Strategy & Sales Enablement

Develop and execute comprehensive go-to-market strategies for Incorta’s platform and the multiple solutions with on the platform.
Create sales plays and supporting materials that align with different customer segments and use cases
Build content that supports prospects through every stage of the sales funnel, from awareness to conversion
Collaborate with sales teams to understand field needs and optimize messaging effectiveness

Content Creation & Management

Experience producing high-quality technical content including whitepapers, case studies, solution briefs, and competitive battle cards
Experience in developing website content, landing pages, and digital assets that drive engagement and conversion
Create demo scripts, pitch decks, and technical documentation for sales teams for technical sales and value sales methodologies
Manage content calendar and ensure consistent messaging across all marketing channels

Technical Product Marketing

Translate complex technical data platform capabilities into compelling customer value propositions.
Develop positioning and messaging for data management, analytics, agents, AI and integration solutions
Create technical content that resonates with both business and technical decision makers
Support product launches and feature announcements with appropriate marketing materials

Market Intelligence & Competitive Analysis

Conduct market research and competitive analysis for Incorta’s main competitors for sales
Monitor industry trends, customer feedback, and competitive movements
Provide market insights to inform product roadmap and marketing strategy decisions

Required Qualifications

Experience

4-5 years of product marketing experience, preferably in B2B technology companies
Experience as a Sales Engineer, Solutions Engineer, or similar technical customer-facing role preferred
Background in technical writing, content management, or content creation roles

Technical Background

Hands-on experience with enterprise data management platforms such as:

Oracle Database and related technologies
SAP ERP or other SAP solutions
Snowflake data warehouse platform
Databricks analytics platform
Other modern data stack technologies

Understanding of data architecture, ETL/ELT processes, and analytics workflows
Ability to discuss technical concepts with both technical and non-technical audiences

Core Skills

Proven track record of creating effective sales enablement materials and go-to-market strategies
Strong written and verbal communication skills with ability to create compelling technical content
Experience with marketing automation, CRM systems, and content management platforms
Analytical mindset with the ability to measure and optimize marketing program effectiveness
Project management skills and ability to work cross-functionally with sales, product, and marketing teams