{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Marketing, Growth & Community Lead US","description":"

Kickbase is launching in the US in January 2026, becoming the official fantasy experience of Major League Soccer. We’re looking for a strategic, creative, and hands-on Marketing, Growth & Community Lead to spearhead our US go-to-market activities.

This is a full-time, senior-level role requiring a deep, practical understanding of both the MLS market and the Fantasy Sports ecosystem. The ideal candidate is based in Eastern Time (New York) or another location that keeps them fully immersed in the US soccer landscape and close to the heartbeat of MLS.

As one of the first team members on the ground, the candidate will have the unique opportunity to help build our presence from the ground up, take on real responsibility, and play a key role in shaping our long-term success in the region.

The candidate will have end-to-end ownership across acquisition, content, and community building, with proven expertise in CleverTap, Adjust, and Google Analytics. His/her work will combine creative storytelling with data-driven growth tactics, working independently on marketing, content, and community initiatives while collaborating closely with US-based partners.

What’s The Daily Business

Lead execution of all US marketing initiatives across paid, organic, and partner channels.
Identify, negotiate, and manage co-marketing opportunities with clubs, players, and media outlets.
Create and publish original, high-quality US-specific content across MLS, La Liga, and Baller League for social channels.
Drive community-building initiatives (e.g., creator collaborations), engage directly with fans, and foster conversations that deepen loyalty.
Track and analyze campaign performance, optimizing based on insights.
Support retention strategies through engaging community formats and targeted communication.

What We’re Looking For

5+ years of marketing experience, ideally with a strong background in sports, gaming, or entertainment.

Proven expertise in MLS and a strong network or insights within the US soccer market.

Familiarity with fantasy sports platforms and fan behaviors.

Self-starter with excellent project management skills and cross-functional collaboration ability.

Proven ability to both create content hands-on and design community strategies.

Skilled in content creation, social copywriting, and digital storytelling.

Deep understanding of US soccer culture and its fan communities.

Strong creative oversight skills: able to brief, guide, and evaluate content assets.

Bonus Points

Experience working with sports leagues, clubs, or player associations.

Bilingual (English/Spanish).

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