The Organization: Merit America

The American economy is broken. Today, 53 million working adults–nearly half of the U.S. workforce–do not earn a living wage. These talented workers have few options to advance: college is too long and expensive, full-time boot camp programs don’t offer enough flexibility, and online courses don’t have the structure or support to translate learning into a new career. The result? Talented workers, disproportionately people of color and women, get stuck in low-wage roles with no way to build a better life for themselves and their families.

Merit America is a national nonprofit that creates pathways to family-sustaining careers for Americans stuck in low-wage work. Our fast, flexible solutions are built for working adults: We start by analyzing tens of millions of job postings to identify in-demand, high-paying tech careers and then work with industry-recognized partners to train for these roles with part-time programs that combine flexible online learning with best-in-class coaching. Finally, we support our learners in their job search, helping them connect with a broad constellation of local and national employers such as JPMorgan Chase and Infosys to land higher-earning, family-sustaining jobs, driving an average wage gain of $24k three months or more after completing the program. Merit America is on a mission to build a scalable pathway for workers to join the middle class through merit, not money. Since our founding in 2018, we’ve generated a projected $1 billion in near-term wage gains for our learners.

Role Overview

The primary mission of the Growth Marketing Manager is to execute strategic and high-impact cross-functional initiatives that drive learner acquisition and engagement while filling critical tactical and strategic gaps across the marketing team.

This role is ideal for a proactive marketer who thrives in a fast-paced environment and enjoys driving progress on special projects that span across teams. You will collaborate on referral programs, research, review campaigns, events, cross-team marketing initiatives, and more, playing a critical role in connecting strategic dots across departments and amplifying brand visibility through agile, learner-first marketing execution.

The Growth Marketing Manager will report directly to Managing Director of Growth Marketing and works primarily with communications, growth, and admissions teams across Merit America.

Responsibilities

The responsibilities of the Growth Marketing Manager will include, but are not limited to, the following:

50% — Cross Functional Growth Initiatives

Execute high-impact marketing initiatives that drive learner acquisition, including referral program management, review collection campaigns, and rapid-response marketing efforts
Design and launch targeted experiments to test new acquisition channels, messaging approaches, and conversion optimization strategies
Manage time-sensitive campaigns and communications that require quick turnaround and cross-team coordination

25% — Cross-Team Partnership & Project Support

Partner with Paid Media, Product Marketing, Lifecycle, and Field Marketing teams to accelerate strategic projects and provide operational support during peak periods
Collaborate with the Managing Director of Growth Marketing to evaluate new opportunities and determine optimal execution strategies for high-priority initiatives
Lead cross-departmental projects that require marketing expertise and stakeholder alignment

25% — Rapid Initiatives & Performance Insights

Track, analyze, and report on key performance metrics for growth initiatives, providing actionable insights to inform future strategy
Monitor full-funnel marketing performance to identify optimization opportunities and potential issues
Ensure all marketing efforts maintain learner-centric messaging and mission-aligned brand presence across touchpoints

Skills and Competencies

We recognize that some individuals from underrepresented backgrounds may hesitate to apply if they don’t meet 100% of the listed qualifications. Please don’t let that discourage you from applying! We value the unique skills, experiences, and perspectives that each applicant brings, and we encourage you to apply if you believe your background demonstrates the required skills and competencies.:

Must Haves for the Role:

Marketing Experience & Strategy: 3–5 years executing marketing campaigns, managing cross-functional projects, and driving measurable growth outcomes in fast-paced environments.
Data-Driven Decision Making: Proven ability to analyze performance metrics, identify optimization opportunities, and translate insights into actionable marketing strategies.
Cross-Functional Collaboration: Experience partnering with multiple teams to execute initiatives, manage competing priorities, and drive projects from concept to completion.
Agility & Execution: Track record of managing rapid-response campaigns, time-sensitive initiatives, and adapting quickly to changing business needs.
Communication & Project Management: Strong organizational skills with ability to communicate effectively across stakeholders and manage multiple concurrent projects.

Must Haves for Everyone at Merit America:

Committed to Merit America's mission to pave pathways to family-sustaining careers, break the poverty cycle, and create upward mobility for low-wage workers.
Demonstrated history of embodying our values, which inform our work and drive our organization's culture.
Shared sense of responsibility and ownership for our collective work in making a positive impact on the community we support, true to our value of Win & Lose Together.
Committed to continuous learning and growth in advancing inclusive excellence and closing gaps across lines of difference.
Passionate about fostering a workplace culture that embraces and values individual differences, aligned with our core value of inclusivity.

Nice to Have:

Experience in nonprofit or mission-driven marketing
Familiarity with tools like Asana, HubSpot, or Airtable
Prior experience managing referral or review platforms

Other Logistics

This position is full-time: 4-day work week (Fridays are an operating day if there is a holiday closure during the week)
Location:Remote
Salary: $122,300.00

Our goal is to have competitive and equitable compensation. We have a market-based compensation approach, which means we benchmark each role from reputable data sources. We compare our benchmarks against similarly sized non-profit organizations with comparable annual budgets and geographical areas. We pay the same rate for the same roles and adjust to comply with statutory mandates.