Who We Are

O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, TikTok Shop, and OPositiv.com. We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference.

Your Role

As the Product Strategy Lead you will play a critical role in supporting the development and execution of our innovation pipeline at a high-growth women’s health company. Reporting to the Senior Manager of Product, you will help shape our product portfolio through deep consumer and market analysis, competitive benchmarking, and cross-functional collaboration. You’ll be responsible for identifying and evaluating innovation opportunities, supporting business case development, tracking product performance and driving execution alongside partners across R&D, Brand, Creative, Commercial, and Retail. This is a highly analytical and strategic role, ideal for someone who thrives in a fast-paced environment and has experience synthesizing data into actionable insights. This role is perfect for someone with a passion for consumer products and a desire to help women live healthier, more confident lives.

Responsibilities and Duties

Help Drive Portfolio Strategy Through Analysis and Insights:
Evaluate new product opportunities and unmet needs by analyzing consumer trends/surveys, syndicated data (e.g., Nielsen, IRI, Numerator), competitive landscapes, retailer dynamics, and category white space to inform the product roadmap and prioritize innovation opportunities.
Support Innovation Pipeline Development:
Help develop commercially viable product concepts by supporting business case development, including pricing, margin modeling, SKU rationalization, and assessing retailer and channel fit.
Lead Analytical Workstreams:
Independently own modeling and in-depth analysis to evaluate product performance, innovation opportunities, and business impact, synthesizing findings into clear and actionable recommendations for the team.
Build Strategic Storytelling and Presentations:
Support building compelling, insight-driven presentations and tools to communicate strategy, recommendations, differentiation and product rationale to relevant stakeholders.
Collaborate Cross-Functionally to Drive Execution:
Partner with Product Development, Marketing, Creative, and Commercial teams to bring new products to market, ensuring alignment across go-to-market assets and timelines.
Monitor and Optimize Product Portfolio:
Track and evaluate key product KPIs (e.g., velocity, repeat, consumer sentiment) and provide data-driven insights to support product improvements, discontinuation, or expansion decisions.
Contribute to Project Management and Timely Execution:
Support the Senior Manager in ensuring all workstreams and projects stay on track by managing timelines, coordinating cross-functional inputs, and contributing to milestone deliverables across the product lifecycle.

Qualifications and Skills

Experience:

Bachelor’s Degree
Strong analytical experience with excel or in a quantitative field
2-3 years of experience in a strategy role or management consulting
Data-driven decision maker with experience transforming large datasets into actionable insights

Interpersonal:

Deeply empathetic and seeks to understand our consumer’s needs and behaviors
Strong project management and prioritization skills
Adaptable to new technology and innovations
Effective communicator, thoughtful and self-reflective, willingness to learn
Team-player, hard-working, organized, and goal-oriented
Highly resourceful and efficient working in a scrappy environment
Excitement for startups and building from the ground up

Hours and Compensation

The anticipated base compensation range for this role will be $105,000 - $130,000. Compensation will be commensurate with the candidate’s experience and local market rates.

Job Type: Full-time
Pay based on prior experience
Position will be based out of Santa Monica, Los Angeles - in person (Mon-Thurs in office/Friday remote)

Benefits & Perks

Flexible PTO, Sick Days, and Wellness Days
Monthly Social Hours
Medical, Vision, and Dental Coverage
401K with matching
$50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
An environment of collaboration, high performance, & respect amongst all employees and