About Pendulum

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

Position Summary:

Pendulum is seeking a Vice President of Creative / Brand Marketing to define, elevate, and express the Pendulum brand across every touchpoint. This leader will own the translation of brand strategy and product story into emotionally resonant, high-performing creative for campaigns, advertising, product storytelling, and our digital experience. This role is remote-friendly, with the expectation of traveling to San Francisco approximately once per quarter for key meetings, shoots, strategy sessions, or team collaboration.

We need a rare hybrid:

A conceptual, strategic, big-idea thinker,
Who is also a hands-on maker, doer, and executor, able to take a project from ideation to finished assets.

This person must be fluent in modern creative tools and workflows—Photoshop, Figma, video editing, motion, UX, and cutting-edge AI creative tools—and have deep experience in direct-to-consumer marketing and what motivates consumers to engage, purchase, and stay loyal.

You will report to the Chief Growth Officer and work closely with the Chief Brand Officer, Growth team, Product, and cross-functional partners to develop breakthrough storytelling and campaigns. You will build upon the work of our brand agency and evolve it into a cohesive, differentiated narrative that drives awareness and growth.

What You'll Do:

Lead the development of Pendulum’s brand identity, creative direction, and storytelling across all consumer touchpoints.
Translate brand strategy and product story into breakthrough creative for campaigns, ads, website experiences, product launches, and more.
Concept, design, and guide team to produce best-in-class creative assets—including video, motion, photography direction, UX flows, landing pages, and social content.
Build and scale a high-performing internal creative function, while managing external partners as needed.
Use AI creative tools (generative imagery, motion, editing, ideation, automation) to accelerate output and elevate creative quality.
Collaborate closely with Growth, Product, Brand, R&D, and Executive teams to ensure creative supports business goals and resonates with consumers.
Continuously test and optimize creative for performance in paid DTC channels.
Develop, test, and optimize creative across the full customer journey, covering lifecycle marketing (email/SMS), onsite/landing experiences, packaging, unboxing, retail displays, organic/earned social, community, and post-purchase engagement.
Raise the bar for design, storytelling, and craft across the organization.
Create and evolve Pendulum’s brand system, guidelines, and scalable creative frameworks, ensuring consistent yet flexible application across all teams and channels.
Oversee creative production from concept through post-production and delivery.
Present creative ideas, rationale, and performance learnings to leadership stakeholders.

Knowledge Requirements:

BA/BS in Brand Design, Graphic Design, Digital Design, Marketing, or related field (or equivalent professional experience).
10+ years of creative experience, including significant in-house experience at consumer brands (DTC preferred).
Demonstrated ability to build brands and craft compelling creative that drives growth.
Expert proficiency in:

Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)
Figma
Video editing, motion graphics, and design (can coach team of 2)
AI creative tools (Midjourney, Sora, Runway, Adobe Firefly, etc.)

Strong understanding of direct-to-consumer marketing, performance creative, and consumer psychology.
Experience developing integrated brand campaigns, digital experiences, and high-quality asset production.
Strong storytelling, communication, leadership, and presentation skills.
Highly collaborative; able to work cross-functionally across Brand, Growth, Product, Science, and Leadership.
Energetic, resourceful, detail-oriented, and motivated by creative excellence.
Comfortable in a lean, fast-growing startup environment where roles evolve and hands-on execution is key.

Travel, Physical Demands & Work Environment:

This is a remote role.
Travel to the San Francisco office is expected approximately once per quarter for key creative sessions, shoots, and cross-functional alignment.
Typical home-office work environment with extended periods of computer-based work.

Salary & Benefits

$257,550- $286,032
Medical, Dental, and Vision
Commuter Benefits
Life & STD Insurance
Company match on 401 (k)
Flexible Time Off (FTO)
Equity