We are seeking a strategic, creative, and analytical Digital Marketing Manager to lead and execute our online marketing efforts. You will be responsible for planning, developing, and managing digital marketing campaigns across multiple channels to drive brand awareness, lead generation, customer engagement, and revenue growth. The ideal candidate has hands-on experience in digital strategy, paid media, SEO/SEM, social media, content marketing, and marketing analytics.

Key Responsibilities:

Develop, implement, and manage digital marketing campaigns across channels (Google Ads, social media, email, SEO, content)
Manage and optimize paid advertising campaigns (PPC, display, retargeting, paid social) for maximum ROI
Oversee website performance, UX improvements, and SEO to increase traffic and conversions
Develop and manage the content calendar across digital platforms
Monitor and analyze KPIs, prepare performance reports, and make data-driven decisions to improve results
Manage email marketing campaigns, including list segmentation, automation, and A/B testing
Collaborate with internal teams (design, sales, product) and external agencies or freelancers
Stay up-to-date with digital trends, tools, and platform updates (e.g., Google algorithm changes, Meta Ads)
Ensure brand consistency and compliance across all digital channels
Recommend and implement growth strategies, including marketing automation and funnel optimization

Qualifications & Skills:

Bachelor’s degree in Marketing, Communications, Digital Media, or related field
3–5+ years of experience in digital marketing, ideally in a managerial role
Strong understanding of performance marketing, conversion funnels, and customer journeys
Hands-on experience with Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, etc.
Proficient in Google Analytics, Google Tag Manager, and SEO tools (SEMrush, Moz, Ahrefs, etc.)
Working knowledge of email platforms (Mailchimp, HubSpot, Klaviyo, etc.)
Solid understanding of content marketing, A/B testing, and marketing automation
Excellent communication, project management, and organizational skills
Creative mindset with attention to detail and a results-driven attitude