OEM Program Manager Wanted to Lead Strategy & Deliver Results

Are you a strategic powerhouse who thrives in high-stakes environments where precision, influence, and cross-functional coordination matter? If you’ve ever felt like the go-to person who knows how to get complex programs off the ground and running smoothly, we want to talk to you. This isn’t your average program manager role — you’ll be on the frontlines of OEM partnerships, shaping digital marketing programs that fuel automotive dealer success and align national brands with local execution. Join a team where your expertise will be respected, your work will be seen, and your results will drive revenue.

About the Role

As the OEM Program Manager, you’ll own the success of key OEM marketing initiatives from end to end — enrollment, compliance, execution, optimization. You’ll be the connection point between internal marketing teams, automotive dealers, and OEM field reps. From multi-channel campaign rollout to brand consistency enforcement and co-op tracking, your day-to-day will be filled with strategic execution and proactive relationship management. This is a role for someone who understands the automotive industry, appreciates the nuances of dealer-OEM relationships, and knows how to keep everyone aligned and informed.

Why Work With Us

We're not just another agency. We operate at the intersection of innovation and industry. With a strong culture of autonomy, clarity, and results, we empower our team to lead — not follow. If you’re looking for a place where you’ll grow your career, deepen your industry expertise, and make a measurable impact, this is it.

Apply Only if You’re the Best

If you're an expert in automotive marketing programs, a relationship-builder, and a detail-oriented executor, we want you on our team. We're hiring for excellence — not average.

Key Details About the Role

Lead OEM program execution for dealer clients and ensure full compliance
Be the point of contact for OEM field reps, internal teams, and dealership stakeholders
Drive multi-channel digital marketing efforts in line with OEM guidelines (search, display, video, social, content)
Own campaign performance reporting, co-op tracking, and optimization
Train internal stakeholders on OEM processes, tools, and updates
3–5+ years in marketing program management (automotive or agency preferred)
Experience with OEM platforms: Toyota, GM, Honda, FordDirect, Stellantis, etc.
Familiarity with digital tools: Google Ads, Meta, Dealer.com, CDK, Dealer Inspire
Remote or hybrid depending on candidate location
Reports to: Chief Revenue Officer (CRO)

About Reunion Marketing

Reunion Marketing is a data-first digital marketing agency revolutionizing the Automotive industry. We specialize in driving top-tier digital results for automotive dealerships, focusing on improving traffic and leads through proven strategies and transparent technology. Our SEO Platform, KeyLift, LocalEyes processes, and Paid Advertising approach (Adapt) are designed to deliver data-driven results and provide complete visibility. We thrive on transparency and teamwork as we scale for success in the automotive marketing arena.