{"@context":"https://schema.org","@type":"JobPosting","directApply":"https://schema.org/False","title":"Market Analysis Consultancy - Common Ground Leadership Academy Remote - Global","description":"

Terms of Reference

Search for Common Ground (Search), a global nonprofit organization, has been at the forefront of conflict transformation and peacebuilding for over four decades. With a mission to end violent conflict and build safe, healthy, and just societies, Search employs a people-centered approach and innovative strategies to foster collaborative action and transformational change among diverse communities in over 30 countries.

Search is currently developing a flagship leadership development experience: the Common Ground Leadership Academy (CGLA). The Academy will equip leaders with the insights, tools, and temperament to drive collaborative action and transformational change in a deeply polarized world. While initially serving Search’s internal leadership, the Academy is envisioned to expand to external leaders across sectors and geographies. As this vision takes shape, Search is seeking a consultant to deliver a targeted market analysis that will inform strategic design, differentiation, audience engagement, pricing, and launch strategies.

Objective

To conduct a market analysis that clarifies the global demand and positioning for CGLA, identifies potential target audiences, informs pricing and delivery models, and offers strategic recommendations for program deployment and differentiation in a crowded leadership training market. The analysis will support executive decisions related to program design, scope, rollout strategy, and value proposition for both nonprofit and for-profit sectors.

Qualifications

Market analysis for leadership, learning, or capacity-building products, particularly with international audiences
Understanding of the adult learning and professional development ecosystem, including both for-profit and nonprofit markets
Conducting stakeholder interviews and synthesizing insight into clear strategic recommendations
Translating qualitative and quantitative insights into practical, decision-ready outputs
Positioning values-driven and impact-oriented leadership development products in a commercially viable way
Familiarity with conflict transformation or cross-sector changemaking is a strong advantage.

Scope of Work

Leadership Learning Market Overview
Total addressable market (TAM) and growth projections
Key trends influencing demand for leadership training
Constraints or barriers to entry
Target Audience Analysis
Mapping of relevant audience segments across regions, sectors, and roles
Identification of core learner needs, expectations, and motivations
Audience preferences regarding delivery modes (e.g., virtual/in-person, cohort/self-paced)
Analysis of distinct audience needs in nonprofit vs. for-profit sectors.
Competitive Landscape
Benchmarking of comparable or competing leadership development offerings
Analysis of program offerings, pricing models, value propositions, delivery formats, and market presence
Identification of gaps and whitespace opportunities in the current market
Pricing and Product Model Insights
Standard pricing models and factors influencing purchasing decisions
Recommendations for pricing tiers or structures
Guidance on packaging options (e.g., certification, coaching add-ons, network access, capstone experiences)
Strategic Recommendations
Options for audience segmentation (by sector, geography, function)
Recommended product models and deployment strategies (including sequencing and bundling)
Differentiation strategy: how CGLA can stand out in a crowded field
Recommendations for soft-launch and piloting

Deliverables

Inception report with refined research questions and boundaries
Mid-point check-in presentation and summary of emerging findings
Final market analysis report addressing the areas outlined in the scope
Strategic recommendation brief or slide deck tailored for internal leadership decision-making

Timeline

The consultant is expected to complete the scope of work over a 6-week period from July 21 to August 29, 2025, with key milestones and deliverables due as follows:
Inception phase and research plan: by July 21
Stakeholder interviews and desk research: July 21–August 11
Mid-point findings and recommendations preview: by August 18
Final deliverables submitted: by September 5

Proposal requirements

Interested consultants should submit a technical and financial proposal that includes (maximum 10 pages, excluding CVs):

A) Technical Proposal

Proposed approach, methodology, and timeline

CV or summary of relevant experience and sample deliverables

Contact information for three references

B) Financial Proposal

Consultant fees for the scope of work

All costs to be presented in USD, inclusive of taxes and applicable expenses

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