Role can be remote or hybrid

Position summary:

The marketing analyst team within Sojern’s Science and Optimization group plays a crucial role in driving innovation and validating new capabilities within Sojern’s marketing platform. The team leverages their deep knowledge of performance marketing, extensive experience with major ad platforms, and strong analytical skills to continuously improve the performance, delivery, and efficiency of Sojern’s AI-powered marketing products.

We are currently seeking a Senior Analyst, Marketing - a highly detail-oriented and data-driven marketing expert. This analyst will work closely with Product Managers, Software Engineers, Data Scientists and Applied Scientists to shape the product roadmap and drive performance for thousands of Sojern’s clients. The ideal candidate will be knowledgeable with programmatic marketing platforms, proficient in SQL and Tableau, and capable of making informed decisions and executing tasks independently.

What you will do:

Collaborate with across-functional teams, including Product Managers, Software Engineers, and Scientists to enhance the performance, delivery and efficiency of Sojern’s AI-powered marketing products.
Utilize analytical tools (e.g., Tableau, SQL) to monitor and analyze key performance metrics, providing regular updates and actionable insights to stakeholders to enhance marketing efforts.
Conduct in-depth research and analysis to uncover opportunities for scaling automation and optimization for programmatic marketing channels such as Display and social platforms.
Stay informed about industry trends and updates in DSP algorithms to continuously refine and adapt strategies.
Assess and address performance opportunities within the product.
Gather feedback from peer analyst teams and provide training on new features and algorithms.
Execute AB testing and analyze results to inform data-driven decisions for ongoing optimization and automation.

What you bring to the table:

Strong problem-solving and analytical skills to develop hypotheses, diagnose issues, and optimize campaigns running at scale for enhanced performance and margin.
Ability to dive into large datasets to identify patterns and insights, driving data-driven decision-making.
Intermediate to advanced level of proficiency in using analytical tools and techniques to gather, analyze, and interpret relevant data for informed decisions including:

SQL expertise to extract and troubleshoot data from multiple sources.
Tableau proficiency to visualize and communicate insight.
Spreadsheet skills (e.g. Microsoft Excel, Google Sheets), including pivot function and formulas.

5+ years of relevant work experience with 2-4 years focusing on programmatic digital marketing platforms. Expertise in at least one of the following platforms: CM360, DV360, Xandr, Adform, Microsoft Ads/Microsoft Ads Editor, META Social. (Programmatic is key - no flex)
Hands-on experiences in campaigns execution including audience targeting and segmentation, performance evaluation against predefined goals, and identifying improvement opportunities.
In-depth marketing knowledge of campaign setup, structure, management, and optimization.
Strong verbal and written communication skills to collaborate effectively across teams, present findings to internal/external stakeholders, and influence product roadmaps and the development of machine learning systems.
Ability to collaborate across time-zones and adjust priorities as needed.
Strong attention to detail, ensuring accuracy and precision in data analysis, project documentation, and business requirement gathering.
A Bachelor’s degree in a quantitative discipline such as Business, Economics, Marketing, Finance, Accounting, or Mathematics.
Preferred qualification: familiarity with Python scripting, experience in executing and analyzing AB tests at scale.

What we have for you:

We take a whole-person approach to create a Sojernista Experience that allows our people to thrive, not just as employees, but as humans. As an employee of Sojern, you would benefit from this in the following ways:

Rewards & Recognition: Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community
Flexibility: Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration
Connection: Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As
Wellbeing: PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources
Growth: Learning & development stipend, mentorship program, career development programs, leadership training
Productivity: Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)

Our Sojernista First workplace philosophy is designed to take a flexible approach, recognizing that the needs of our employees may differ depending on their role, team, or location. What does not differ is our focus on building genuine connections, increasing global collaboration, and providing programs, tools and resources centered around the needs and wellbeing of our employees, regardless if you are working in an office, hybrid, or fully remote.

About Sojern:

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern’s products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Check out our Glassdoor reviews!

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