About the Job

As Lead Product Data Analyst at Splitero, you will be the most senior dedicated data hire, joining our Product & Engineering team to establish the foundation for data-informed decision-making across the company. This is a hands-on, high-impact IC role. You’ll own the analytics stack, define metrics and standards, and deliver insights that shape both homeowner experience and internal team performance.

You’ll partner directly with product managers, engineers, and operations leaders to identify opportunities, design reporting solutions, and translate raw data into actionable strategies. Your work will span marketing, sales, operations, and product usage data, giving leadership a clear lens into funnel performance, homeowner behavior, and team efficiency.

You’ll be responsible for designing and scaling Salesforce CRM Analytics (Einstein Analytics/Tableau CRM) dashboards, dataflows, and reporting to power day-to-day decisions and long-term roadmap planning. Beyond Salesforce, you’ll leverage product analytics tools (PostHog, Mixpanel, Google Analytics) to create a unified view of homeowner journeys.

In this role, you will:

Define, build, and maintain Salesforce CRM Analytics dashboards and dataflows that surface product usage, homeowner behavior, and operational performance.
Establish and standardize core KPIs across the organization, ensuring accuracy and alignment across teams.
Partner with product and operations leaders to diagnose bottlenecks, optimize lead routing, and improve funnel performance.
Build lead scoring models, funnel tracking, and team performance dashboards that drive measurable improvements in conversion and efficiency.
Translate data into clear narratives for roadmap planning, initiative tracking, and operational performance reviews.
Drive the adoption of product analytics platforms (PostHog, Mixpanel, GA) alongside Salesforce reporting to give a 360° view of the customer journey.
Set the analytics standards, governance, and best practices that will enable future scale (permissions, dataflows, documentation).

As a Lead Product Data Analyst, you will be successful when:

Teams across Splitero rely on your dashboards and insights to guide daily and strategic decisions.
Funnel performance and lead routing measurably improve as a direct result of your analysis.
Leadership turns to your reporting as a source of truth for roadmap, OKR, and operational planning.
Data becomes a shared language across product, operations, and leadership because of the standards you’ve created.

This role is for someone who thrives in a startup environment: part architect, part analyst, and part business partner. You’ll define how data is structured, presented, and used across Splitero, building not just dashboards—but the culture of metrics-driven decision-making that the company will scale on.

The salary range for this position is $120,000-$150,000. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training.

About You

7+ years of experience in data or product analytics, preferably in a SaaS, fintech, or financial services environment.
3+ years of hands-on expertise in Salesforce CRM Analytics, including 0-1 setup, best practices, dataflows, and dashboard development.
Strong knowledge of the Salesforce data model, including complex reporting on customer journeys.
Experience with marketing and product analytics tools such as Google Analytics, PostHog, Mixpanel.
Ability to define KPIs, build dashboards, and drive insight-based decisions across teams.
Experience communicating complex findings to both technical and non-technical audiences.
Strong collaboration skills and comfort working across multiple stakeholders and priorities.
A passion for using data to improve user experience and streamline operations.
Experience in the finance, mortgage, or real estate industries is a strong plus, especially in high-volume, lead-driven environments.
Familiarity with SQL or lightweight data modeling tools (e.g., dbt)
Exposure to A/B testing, user segmentation, or experimentation frameworks.
Experience supporting GTM teams (sales, marketing, revenue ops) with performance data.
Desire to participate in fast-paced early-stage startup
Adaptability: Embraces changing circumstances with resiliency and positivity
Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support

About Us

Millions of homeowners in today’s economy are sitting on substantial home equity they are unable to access due to rising interest rates and strict qualification requirements of traditional lenders. That means millions of homeowners can’t convert their hard-earned equity into cash to pay off debt, start a home renovation, or pad their retirement to better their lives.

Splitero co-founders Michael Gifford and David Zvaifler witnessed the problem firsthand throughout their real estate careers. They set out to create a win-win product that could help those homeowners access their home equity but not make monthly payments like traditional financing options. And thus, Splitero was born.

As part of our team, you will join our quest to revolutionize the real estate industry while helping families in need. We offer a suite of benefits designed to help you thrive in all areas of life.

Fully Remote Team - Our remote-first culture allows us to hire the best people, regardless of location.
OneTeam Culture - We foster a culture of transparency, innovation, and inclusivity, where every voice is heard and every team member is valued. We believe in celebrating our successes, doing the right thing, and helping each other so we grow as a team and as individuals.
Generous Resources - We want to ensure you are set up to do your best work. In addition to a solid tech stack, and access to any WeWork location, you will receive a monthly cell and internet stipend.
Premium Healthcare - We offer comprehensive healthcare plans for you and your family, which employees are eligible for on their first day.
Flexible PTO and Parental Leave - We offer a generous PTO and encourage employees to take time off to recharge. We're proud to offer a parental leave policy that allows you to welcome your new addition without worry.

We are a workforce composed of individuals with diverse backgrounds, abilities, minds, and identities. In keeping with our commitment to inclusion, we will ensure that people with disabilities are provided reasonable accommodations. If reasonable accommodations are required when applying, interviewing, or performing the essential functions of this position, please contact People Operations, at peopleops@splitero.com.