The Company

Springboard is a fast-moving, ed-tech startup that is on a mission to bridge the world’s skills gap by enabling every individual to acquire the skills needed to advance their career.

We offer transformative online education in cybersecurity, data science, UI/UX design, artificial intelligence, coding, and allied health domains. We’ve helped thousands of learners revamp their careers and, by extension, their lives, with hundreds of top-notch job offers received every year and high placement rates for our program graduates.

The Opportunity

The Head of Marketing, Consumer will be instrumental in driving enrollments through a mix of paid and unpaid channels, leveraging expertise in paid search, SEO, and affiliate marketing. If you're a data-driven marketer with a passion for testing new channels and optimizing for results, we want to hear from you!

What you'll do

Develop and execute performance marketing strategies across various channels, including paid search (Google Ads, Bing Ads), SEO, and affiliate marketing, to achieve enrollment goals.
Manage and optimize paid search campaigns from keyword research and ad copy creation to bidding strategies and budget allocation, ensuring maximum ROI.
Lead SEO efforts to improve organic search rankings and drive qualified traffic to our website, including technical SEO, on-page optimization, and content strategy collaboration.
Grow and manage our affiliate marketing program, identifying and recruiting new partners, negotiating terms, and optimizing performance.
Analyze campaign performance data rigorously, identify trends, and provide actionable insights to continuously improve results.
Develop and implement A/B tests across channels to optimize campaign performance, landing pages, and conversion funnels.
Monitor and report on key performance indicators (KPIs), providing regular updates to stakeholders on progress towards enrollment targets.
Stay up-to-date with industry trends and best practices in performance marketing, recommending new strategies and channels to explore.
Collaborate closely with cross-functional teams, including product, content, and sales, to ensure cohesive marketing efforts.

What you'll bring

7+ years of experience in performance marketing, with a strong focus on driving efficient customer acquisition.
Proven expertise in paid search platforms (Google Ads, Bing Ads) with a track record of managing successful campaigns.
Solid understanding of SEO principles and best practices, including experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
Experience in developing and managing affiliate marketing programs.
Exceptional analytical skills and proficiency with data analysis tools (e.g., Google Analytics, Excel/Google Sheets).
A highly data-driven approach to decision-making and problem-solving.
Demonstrated interest or experience in testing new marketing channels and innovative strategies.
Strong communication and presentation skills, with the ability to articulate complex data insights clearly.
Ability to thrive in a fast-paced, dynamic startup environment with shifting priorities.