WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

SUMMARY

SQUIRE is seeking an experienced and results-driven Field Marketing Manager to join our growing Demand Generation team.

In this role, you’ll be responsible for the strategy, planning, execution, and optimization of field marketing programs that drive qualified pipeline, build brand awareness, and deepen market penetration. You will design and scale a repeatable, high-performing field marketing framework focused on lead generation, pipeline acceleration and closing revenue opportunities.

This role is critical to fueling SQUIRE’s product-led and sales-led growth. You will work cross-functionally with Sales, Customer Success, Finance, Analytics, and the broader Marketing organization to build and execute integrated programs that move prospects through the funnel, generating measurable growth which results in positive ROI.

We are looking for a strategic yet hands-on field marketer — someone who thrives on ownership, is data-obsessed, and is passionate about connecting with prospects and customers in authentic, meaningful ways. You will help cement SQUIRE’s reputation as an essential partner to the barber community.

You should have solid experience working with marketing automation and CRM tools and have experience with budget management, project planning, email marketing and post event attribution. You should have a creative, innovative approach anchored in an obsession with analytics and field marketing optimizations. We’re looking for someone who is strategic, but hands on and is excited to play a major role in unlocking and driving growth creating connections with prospects and customers.

REPORTS TO

Sr. Director, Demand Generation

JOB DUTIES & RESPONSIBILITIES

Design and execute field marketing strategies that generate net-new leads, engage existing customers and leads, accelerate pipeline development, and drive revenue growth
Plan, manage, and execute events and community engagements specifically tailored to barbers and key industry partners in high-priority markets
Build and operationalize scalable processes that enable SQUIRE’s field marketing programs to grow alongside the business
Develop and launch high-impact field initiatives that accelerate the buyer’s journey and influence conversion at every stage of the product-led and sales-led funnels
Manage end-to-end event execution, including strategy development, goal setting, content creation, event messaging and promotion, signage, giveaways, vendor management, contract negotiation, site selection, registration, agenda planning, staffing, on-site logistics, travel and food & beverage coordination
Maintain and organize event and campaign documentation, including budgets, project calendars, checklists, decks for leadership teams, run-of-show documents, and production schedules to ensure seamless execution and accountability
Conduct monthly budget reviews and ROI reporting, adjusting strategies and resource allocations based on data-driven insights to optimize field marketing event performance
Coordinate program execution in close collaboration with Sales and Customer Success stakeholders, ensuring full alignment with pipeline goals
Effectively prioritize and manage multiple projects simultaneously, consistently delivering high-quality results on time and within budget
Establish and nurture strategic partnerships that expand brand presence and influence in high-priority markets
Track, measure, and analyze field program performance, using data-driven insights to optimize strategies, improve lead quality, and maximize ROI. Lead post-event campaign analysis — delivering actionable insights and recommendations to Sales, Customer Success and Marketing teams for continuous improvement
Partner with brand, product and customer lifecycle marketing on field marketing efforts, ensuring all programs are relevant, culturally aligned, community focused and impactful for the barber community. Share industry trends, competitor insights and customer needs based on field marketing event learnings.

REQUIREMENTS & QUALIFICATIONS

5+ years of experience in field marketing/demand generation (experience in B2B software or high-growth environments is a plus)
Proven-track record with in-person events including regional field events and end-to-end tradeshow planning and execution that drive growth
Proficient in planning, forecasting, and managing field marketing budgets that align with business objectives
Strong project management skills with the ability to prioritize core initiatives based on expected ROI and performance
Brings sharp attention to detail, strong organizational skills, and a proactive mindset to every project
Innovative, resourceful, and always thinking strategically to stay ahead of challenges and opportunities
Experience and working knowledge of Martech tools like Customer io, Braze, Iterable and Salesforce, and other marketing technology platforms
Demonstrated success in building scalable field marketing campaigns and events in partnership with MarOps, RevOps, Analytics, Finance, Sales, Customer Success, Brand and Product teams
Strong problem-solving mindset and analytical approach, with a focus on testing and learning
Excellent written and verbal communication skills
Demonstrates agility and resilience in a rapidly changing company culture
Energetic, enthusiastic, and highly collaborative team player
Travel Up to 35%

WHAT WE OFFER

Base Salary between 100-120k DOE
New hire equity grant
100% employer paid medical, dental, and vision insurance for you and your dependents
401K plan with non-elective employer contribution
Generous PTO and Paid Parental Leave policies