The Krazy Coupon Lady (KCL) is a female-founder-owned publisher on a mission to be a shopping non-negotiable, unapologetically helping our readers maximize their money, and seize the deal. Our team of shopping experts curates and hand-tests nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox.

You may have noticed that our headquarters are in Boise, ID, but our workforce is fully remote in the following states: Arkansas, Florida, Georgia, Idaho, Indiana, Iowa, Minnesota, Ohio, Pennsylvania, South Dakota, Texas, Utah, Virginia, or Wisconsin. All team-wide meetings are scheduled to be inclusive of U.S. time zones.

In this role, you will oversee the individuals and operations for the team that creates hundreds of daily deals 365 days per year. You’ll lead internal team processes and represent the content department in meetings with other department heads. You’ll share responsibility for the success of almost every revenue stream at the company given that almost all revenue flows through content.

Leadership & Team Management:

Lead, mentor, and develop a large (30+ person) content team. Build success ladders that ensure there are multiple layers of capable leaders.
Build processes to optimize workflows, ensuring efficiency, clarity, and rapid delivery of content across channels.

Strategic Operations:

Manage the leaders who oversee day-to-day operations of the content team, ensuring output meets the highest quality standards and aligns with business priorities.
Leverage operational expertise to identify inefficiencies, implement improvements, and scale content production capabilities.

Affiliate & Monetization Expertise:

Oversee the content team leaders who are responsible for growing the affiliate revenue channel which includes both commissions and CPA structures.
Collaborate with sales and partnerships teams to align on process for delivering great results for flat fee and commission partners.

Cross-Functional Collaboration:

Marketing: Oversee content merchandising and decision-making for all daily marketing channel programming.
Sales: Oversee delivery of all flat fee partner campaigns.
Product and Tech: Work closely with product and technology teams to ensure the content management system (CMS) supports content strategy needs, site functionality, and user experience. Learn the ‘content stack’. Deep knowledge of site taxonomy, page structure, and Contentful CMS is demanded in this role in order to represent content in meetings with product, marketing, and tech.

Data-Driven Decision Making:

Work with data-minded leaders to ensure decisions are supported by insights.
Steward and expand key performance metrics for each team. Oversee the reports, dashboards, and processes that ensure the teams know how to make decisions every day. Continuously monitor traffic, engagement, conversion, and revenue to identify areas of opportunity.
Utilize our business intelligence data platform, Looker as well as supplementary organizational tools: Google Sheets, online whiteboards, etc to inform and communicate content strategy, track performance and allocate resources.

Qualifications & Experience:

Leadership Experience: Proven success managing and scaling fast-moving, reactive, high-performing teams in a digital content environment.
Affiliate Expertise: Deep understanding of and established relationships within the affiliate marketing industry. Demonstrated success in growing affiliate revenue channels and optimizing commission structures and cost-per-acquisition (CPA) strategies.
Operational Excellence: Demonstrated ability to optimize workflows, improve processes, and maximize team output in a complex organization.
Talent Development: At least 10 years of experience in managing and leading content teams, with a proven track record of developing talent and achieving organizational goals.
Cross-Functional Skills: Experience collaborating across Marketing, Sales, Product, and Analytics teams to drive business outcomes.
Analytical Skills: In-depth experience using data analytics to inform content strategy and decisions, with experience in setting and tracking key performance indicators (KPIs) for content teams.
Digital Publishing Background: Experience working in a fast-paced, relentless digital content environment.
Strategic Vision: Strong ability to set long-term content strategies while maintaining focus on day-to-day execution

About you:

You’re a natural leader who thrives on coaching and developing teams to perform at their best.
Organization and efficiency are in your DNA, but you also embrace the unpredictable, fast-paced nature of digital publishing.
Your data-driven mindset allows you to confidently make decisions and guide strategy while keeping an eye on performance metrics.
Collaboration is one of your superpowers—you build bridges across departments and keep communication flowing.
Above all, you’re passionate about delivering value to audiences through exciting, deal-driven content and love the challenge of scaling operations to meet evolving business needs.

Physical Requirements:

Use of Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.
Talking: Expressing or exchanging ideas using the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and extensive reading.
The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned

About KCL

With our roots in Boise, ID, we’ve grown into a remote company with employees located across the United States. We’re a team focused on hard work, humility, and transparency. We believe in the power of community and the magic of friendship that created KCL so, for us, everything we do is people-first.

KCL values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. KCL is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. By completing that application process, someone from our organization will reach out to you to learn more.

KCL participates in E-Verify: Notice of Participation in E-Verify (Notice in Spanish); Notice of Right To Work: E-Verify (Notice in Spanish)