TrustedHousesitters is a fast growing, direct-to-consumer marketplace that is redefining pet care and travel. Our platform connects a thriving global community of pet lovers through a unique trust-based membership model. We’re on a mission to create a world where pet owners can travel with peace of mind, knowing their pets are in safe hands, while sitters enjoy unique homestays around the world.

Our vision is simple: to become the world’s most loved travel solution for pet people - and we’re making it a reality. With almost 250,000 members worldwide with the ambition of scaling to 1 Million, 97% say we have improved their lives, and our growth is high as word-of-mouth fuels a fast-growing, passionate community.

TrustedHousesitters was named one of Escape the City's top organisations to work for in 2023 and we were proud to be part of the 2024 cohort of Technation’s Future Fifty, the UK’s leading pre-IPO programme. In October 2024 we secured B Corp certification, reflecting our commitment to our people, the planet and pets across the world.

At TrustedHousesitters, we embrace a collaborative, high-impact work environment where innovation, individual accountability, and ownership drive everything we do. We believe in empowering our people to see the real impact of their work. Every team member plays a role in crafting quality experiences for our members, and we continuously push ourselves to improve, iterate, and innovate always with the goal of strengthening our global community of pet lovers.

Now is an exciting time to join TrustedHousesitters where innovation, advocacy and community-driven growth are at the heart of our success. If you're looking to make a real impact in a mission-led, fast-scaling tech business, this is the right place for you.

About the role:

We’re looking for a creative and visionary Head of Brand & Content Marketing to lead the next evolution of our storytelling strategy. This is a rare opportunity to shape how our brand comes to life across every touchpoint - from social feeds and PR headlines to brand campaigns and in-product experiences. You’ll own a unified, insight-driven content strategy that reaches, engages, converts, and inspires advocacy. You’ll lead a high-performing team spanning PR & Campaigns, Social Content, and Member-Led Content (UGC), while collaborating closely with other marketing, product, and community leaders to scale what works and deliver compelling content across the full customer journey. You’ll also bring experience in leading talent or ambassador programmes - making the most of our most passionate members, enabling them to become our most authentic storytellers and content creators.

Responsibilities

Content Strategy & Storytelling
Develop and own a unified content strategy that drives brand visibility, engagement, and supports conversion.
Define what great content looks like for our brand, ultimately cracking the formula for content that performs and earns advocacy
Experiment across formats and mediums (video, social, editorial, in-product, etc.) to find what resonates with different audiences, across different channels.
Champion storytelling excellence across all touchpoints, including social, PR, emails, blog, product, forums, community spaces and more.
Able to demonstrate and measure the business impact of content, with a clear link to commercial objectives.
Multi-Channel Campaigns, Content Planning, and Distribution
Plan and deliver high-impact, multi-channel brand campaigns that drive awareness, consideration, and growth.
Build a content framework that maps the right messages to the right moments, formats, and surfaces across the customer journey.
Ensure high-performing content is repurposed and distributed effectively across all relevant owned, earned, and paid channels.
UGC, Talent & Advocacy
Lead our member-led content strategy - making the most of our passionate community through UGC, testimonials, and ambassador-led storytelling.
Build and scale a structured talent/ambassador programme (currently using Duel) that empowers members to become brand champions and content creators.
Design systems and incentives that make it easy and rewarding for members to share their stories.
Leadership & Team Management
Line-manage roles across PR & Campaigns, Social Content Creation, and UGC/Talent Management.
Set high standards for content craft and creative ambition, while supporting team development and growth.
Foster a culture of collaboration and excellence within the Brand & Content function.
Brand Strategy, Partnerships & Cultural Relevance
Identify and lead content-forward brand partnerships that enhance reach, relevance, and impact
Stay attuned to culture and trends, ensuring our content is resonant, timely, and differentiated
Work with internal teams and external partners to execute high-impact, narrative-led creative campaigns
Cross-Functional Collaboration
Work closely with the Copy Lead (a peer) to ensure content strategy is executed in line with brand tone of voice and messaging
Collaborate with the Marketing Design Lead to bring content to life visually across paid and owned channels
Partner with the Product Design Director to ensure a consistent experience between brand content and product design
Collaborate with Product teams to ensure content opportunities within the product experience are leveraged
Work with the CRM leadership team to ensure content strategy is aligned across lifecycle campaigns, onboarding journeys, and always-on email comms
Partner with the Membership Services Director to shape engaging, brand-aligned content within customer forums and community platforms

Requirements

Proven experience leading brand and/or content teams in high-growth consumer or marketplace environments
Deep expertise in content strategy and storytelling, with a clear understanding of what drives engagement, conversion, and loyalty
Experience executing full-funnel campaigns across a mix of media, including ATL and digital channels
Strong editorial and creative instincts, with fluency in multichannel planning (social, PR, email, in-product, blog, etc.)
Experience running talent, UGC, or ambassador programs - and turning happy members into influential advocates
Comfortable using performance insights to inform and evolve content strategy
Track record of producing content that cuts through and builds emotional resonance
Excellent creative judgement, leadership, collaboration, and communication skills

Benefits

Fully remote work
Generous equity options
Discretionary 10% annual bonus scheme
25 days holiday annually plus bank holidays and Christmas to New Year closure
Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters
Premium TrustedHousesitters pet owner and sitter membership. This includes benefits like airport lounge passes, sit cancellation insurance, and home and contents insurance for sits for you
X5 premium memberships for your friends and family each year
Our team have an unlimited housesitting allowance, can work remotely from their sits, and are eligible to £500 per year towards travel costs
£200 annually towards home office equipment
Access to Spaces (co-working) Locations across the globe
Monthly working from home stipend
Macbook
Find a rescue pet to join your family and we’ll cover the adoption fees, as well as paternity to help any pet settle into their new home.
We host a quarterly all-expenses paid meet-up and will fund team events (remote or in person) throughout the year
We can cover costs of personal development resources, and have a regular time set aside for personal development
Bupa Health Insurance and Dental Insurance plan
SimplyHealth Healthcare Cash plan
Trusted Giving scheme - employee volunteering via Onhand and employee giving via Tyve
Weekly virtual yoga sessions
Brighton Bikeshare
Recruitment Referral Bonus