WaitWhat is creating the most valuable independent portfolio of premium content IP that elevates human potential in the workplace. Downloaded more than 130 million times, WaitWhat’s media properties have defined new genres in the areas of business (Masters of Scale with Reid Hoffman and Rapid Response with Bob Safian) and technology (Pioneers of AI with Rana el Kaliouby). In everything WaitWhat creates, it aims to share hard-won wisdom from the most iconic people of today, to newer voices at the forefront of innovation, sparking curiosity and helping us live at the top of our potential. WaitWhat’s approach to content is unique in the industry, with a passion for inventing new business models and building inventive partnerships.

About The Role

WaitWhat is looking for a dynamic, action-oriented Marketing Manager to develop and execute successful growth marketing and audience engagement strategies across our portfolio of existing and new properties. Experience generating and implementing integrated campaigns across formats is key, with attention to how messaging resonates and audiences engage across podcasts, video, live events, email, and social.

The role is highly visible and cross-functional, requiring a collaborative spirit and an ability to work nimbly across internal teams – including production, editorial, and design – and with key external stakeholders – from show guests to strategic partners. The ideal candidate is equal parts creative and strategic, with a knack for both data-driven and human-centered storytelling. A demonstrated enthusiasm in the conversations surrounding business and technology is key.

Responsibilities

Develop and implement comprehensive marketing strategies to drive audience growth across WaitWhat’s existing portfolio. Craft impactful go-to-market strategies and launch plans for new media properties and live events.
Execute on marketing campaign deliverables – including coordinating assets for media buys, social promotions, app banners, audio promotions, email marketing, and more. Project manage and deliver assets to vendors and external partners in alignment with company priorities and campaign deadlines.
Monitor and report on performance metrics, budget tracking and sponsor needs. Manage campaign testing and optimization across digital channels.
Present qualitative and quantitative analyses to stakeholders. Surface data-driven recommendations and serve as the voice of the audience to guide strategic content decisions.
Oversee ongoing maintenance and development of WaitWhat’s CRM to support strategic email marketing segmentation and automations. Uphold email marketing best practices and ensure data hygiene.
Support the alliances and business development function by driving promotional reporting for partner programs, managing audience/brand health surveys, presenting audience data, and conceptualizing new marketing initiatives based on our partners’ audience goals.
Collaborate closely with design, social, and video teams to craft and optimize digital assets. Provide creative briefs and strategic direction based on marketing opportunities.
Build and maintain strategic relationships with high-profile guests, corporate marketing/PR teams, startup accelerators, marketing vendors, and other media companies.

Requirements

5+ years of experience with a proven track record in marketing for a premium media business brand. You have experience leveraging diverse channels and tactics, managing end-to-end campaigns, and executing against a holistic go-to-market strategy.
Strong data analysis and reporting skills. You have experience forecasting, monitoring, and measuring campaign performance to drive results and hit aggressive growth goals.
Excellent writing and presentation skills. You inspire trust, embrace collaboration, and communicate with clarity, confidence, and kindness.
A strong sense of ownership and bias for action. You’re able to quickly spot and execute on opportunities for audience growth and process improvement, with a keen eye for operational efficiency.

Preferred Qualifications

Experience working for an audio brand that produces podcast episodes at scale that includes experience with modern podcast marketing tactics.
Experience working in a fast-paced startup environment.
Demonstrated interest in business content and news. You’re an infinite-learner and are genuinely curious about AI, emerging technologies, leadership strategies, and market trends.
Proficiency in marketing to a business audience and communicating with senior executives.
Experience building UTM tracking and campaign management infrastructures from the ground up. Comfortable collaborating with developers on building and optimizing marketing dashboards.